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What You Will Learn

Oct 11, 2019

Everything is F*cked - by Mark Manson

'A book about hope'


 In the infinite expanse of space/time, the universe does not care whether your mother's hip replacement goes well, or your kids attend college, or your boss thinks you make a great spreadsheet

You care, and you desperately convince yourself that because...

Oct 4, 2019

Meditations - by Marcus Aurelius


Originally written as a diary almost 2000 years ago, the struggles people faced then are almost identical to the ones we are facing today. This is one of the core books on stoic philosophy.

We recap some of the vital passages of the book and pull out the key themes: differentiating...

Sep 28, 2019

Talking to Strangers - by Malcolm Gladwell

'What we should know about the people we don't know'


We think we can understand people. We think that by meeting someone, shaking their hand, looking into their eyes, we can get a grasp on who they are, how they feel, and what their motives or intentions are. We think that a...

Sep 26, 2019

Five years ago, Nir Eyal wrote the best-selling book 'Hooked'. It was all about the four-step process businesses can use to make habit-forming products and services. By getting people 'hooked', by getting people to almost the point of addiction and compulsion, businesses can thrive (think Facebook, Candy Crush and...

Sep 21, 2019

Hooked - by Nir Eyal

'How to build habit-forming products'


If a business can turn their product or service into a 'habit', then they've got you 'hooked'. It makes it much harder for the user to change to a competitor, usage becomes more frequent and more irresistible, and it becomes far more profitable for...